Find Waldo in Palmer -- The 2015 Edition

Searchable Waldo is alive and well again this year in the Matanuska-Susitna Valley. For the whole month of July, you'll have a chance to find little Waldos hiding in plain sight. Participating businesses agree to post the 6 inch cardboard "Waldo" figures starting July 1. Pick up your passports at that time.


  1. When you spot Waldo at any one of the businesses listed on the reverse side, collect a store stamp (or signature).
  2. When you’ve collected at least 10 different store stamps/signatures, bring them to FIRESIDE BOOKS, your FIND WALDO LOCAL headquarters, to claim an “I Found Waldo” button and a “$1 Off” coupon (limited to first 125 Waldo spotters).
  3. If you collect at least 20 of the 25 possible store stamps/signatures, bring your passport to FIRESIDE BOOKS to get a button and a coupon PLUS be entered in a drawing for a 6-volume deluxe set of Waldo books and other great prizes.
  4. Plan to attend the Waldo grand celebration and prize drawing on July 31 at Fireside Books

List of Participating Businesses

Read Alaska Rewards Book Club


As booksellers, we see the resurgence of great Alaskan writing every day, and we want to encourage you to take part in it. So we've created this reward club just for you, the adventurous reader of books either by or about Alaskans. For your $25.00 membership in the Read Alaska Rewards club, you receive at least $40.00 in value. You get:


  • $15.00 gift certificate when you buy 10 Alaskana books within one year.
  • $25.00 voucher, good for one ticket to an author dinner within one year.
  • Drawings for give-aways of Alaskana books

Price: $25.00

About Fireside Books

Our Summer hours are:

Monday-Saturday 10:00 AM to 7:00  PM

We're in the heart of Downtown Palmer, right across from the Train Depot (That's the big blue building!)

Fireside Books

720 S. Alaska St.

Palmer, AK 99645

fireside (at)


Way back in the later part of the 20th Century, David Cheezem and Melissa Behnke decided they wanted to open a bookstore. Both husband and wife were and are avid readers. Melissa's mother Peggy helped grow the small Wasilla library, and she grew up in a family of readers. David had just completed his Masters in Fine Arts degree in creative writing, and felt that his fellow writers deserved a place where good writing was honored and celebrated.

They found the perfect location for a bookstore in Palmer -- the small agricultural town in Alaska with a rich history and cultural heritage.

In 2001 David and Melissa discovered an empty storefront within a stone's throw of Vagabond Blues, their favorite Alaskan coffee-shop. It was the perfect location for a bookstore.

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